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EMCOR JR Borja Cagayan de Oro

0/5 Submitted by: admin | Created: 4 months ago | Modified: 4 months ago

Cell No. 09054201406 / 09998856794 / 09437002144

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Contact Information
  • EMCOR JR Borja Cagayan de Oro
  • Address: JR Borja St. Brgy. 32, Cagayan de Oro City Philippines
  • Tel No.: (088) 8573140,(088) 8573139,(088) 8573272 Fax No.: (088 )8573140
  • Business Hours:
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Our History

Jesus V. Del Rosario (JVR) founded Emcor in 1958, originally under the name Engineering and Machinery Corporation, as the franchise dealer of International Harvester (IH), mainly serving the logging industry in Mindanao, with its base in Davao City.

In 1976, when the logging business was experiencing a continual downturn, Emcor shifted its operation to the retail trading and financing of Kawasaki motorcycles, starting at the Bajada, Davao City Store. Later in 1979, the National brand of home appliances was added to a motorcycle. The Kawasaki motorcycles were assembled by Delsa Industrial Corporation while the National home appliances were manufactured by Precision Electronics Corporation. These two joint venture companies were formed by JVR years before with Kawasaki Heavy Industries and Matsushita Electric Industrial of Japan. In spite of the change in product lines, the acronym Emcor was retained, to take advantage of the popularity and goodwill that the name had generated over the years, during the “IH” days.

As qualified manpower and resources permitted, additional stores were opened in major cities and towns beginning in Mindanao and later in the Visayas. By the end of the year 1990, there were 11 stores in Mindanao and 5 stores in the Visayas. Furniture was also added to the product lines mainly in larger stores. This was followed by a landmark decision to abandon the “specialty shop” concept of selling only the Kawasaki and National brand. The multi-brand model was soon vigorously pursued, starting with motorcycles to include all popular Japanese brands like Suzuki, Yamaha, and Honda. Shortly thereafter, the appliance business unit included not only other known Japanese brands but Koreans as well like LG and Samsung.

In 1992, the Parts and Service Department was organized to support the needs of an expanding retail operation. At the same time, the Advanced Technology System (ATS) department was established to sell and service computers and other so-called emerging products of the future brought about by the Information Technology and the Internet. In order to broaden the product offerings, numerous other brands from accredited suppliers were added in the stores like China-made products electronic goods and some home furniture products from neighboring Asian countries.

In 1999, investment to improve store facilities started.  This involved renovating and expanding the floor area of existing stores and buying suitable lots for store construction purposes. Tacurong Store in Sultan Kudarat was the first store built on a company-owned lot outside the Bajada Davao City head office. Presently, there are 27 of such kind of stores in operation. By December 2000, the number of stores rose to 65, 42 in Mindanao and 23 in the Visayas/Palawan.


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